Mallorca has artisanal processes and techniques that make it unique. The manufacture of tongue fabrics, Mallorcan embroidery, local jewelry, the fine work of the llata or llatra, the characteristic leather braiding, traditional footwear, among others, are part of the cultural and heritage value of the island.

This brand becomes the starting point of a journey aimed at promoting and championing craft trades related to fashion. Communities of artisans that were on the verge of disappearing in the face of a voracious market are making a comeback, reclaiming their place amid the homogenisation of the fashion industry over recent decades.

A new commitment to ancient trades at a time when everything is mechanized, artisanal work becomes the true luxury.