Mallorca has artisanal processes and techniques that make it unique. The production of ‘teles de llengues’ (tongue-patterned fabrics), Mallorcan embroidery, its own jewellery
tradition, the skilled work of palm leaf weaving (llata), the characteristic leather braiding, traditional footwear, and more — all form part of the cultural and heritage value of the island.

This brand becomes the starting point of a journey aimed at promoting and championing craft trades related to fashion. Communities of artisans that were on the verge of disappearing in the face of a voracious market are making a comeback, reclaiming their place amid the homogenisation of the fashion industry over recent decades.

A new commitment to ancient trades at a time when everything is mechanized, artisanal work becomes the true luxury.